Privacy policy

Last Updated: April 30, 2024

WEDDING DAY DIAMONDS IS COMMITTED TO PROTECTING YOUR PRIVACY

We are committed to delivering exceptional service and value to our clients while safeguarding and respecting the privacy of their information. This Privacy Policy (or “Policy”) pertains to the collection of your data through various interactions with us, including but not limited to in-store visits, website usage, communication channels like postal mail, email, phone, live chat, SMS/MMS/text, social media, and your use of any Wedding Day Diamonds online service that links to this Privacy Policy (collective, the “Services”). It covers all features, content, and services we offer through different channels that we own, control, or provide.

By providing us with personal information or otherwise accessing or using the Services, you expressly consent to the information-handling practices described in this Policy. If you do not agree with this Policy, please do not use the Services or provide us with your information.

While we always aim to provide complete and transparent information about how we process your personal information, we reserve the right to amend or update this Policy from time to time or to create additional policies in order to accurately reflect changed circumstances or new legal requirements. As a result, it is important that you read this Policy closely so that you are fully aware of how and why we are using your personal information.

To assist us in ensuring that we can provide the most accurate information possible, we ask that you check this Policy for updates. We also ask that where we have an ongoing relationship with you and any of the data you have provided becomes no longer accurate that you keep us informed of this so we can amend our records accordingly.

INFORMATION WE COLLECT OR RECEIVE ABOUT YOU

A. Personal Information

For the purposes of this Policy, “personal information” is any information that identifies, relates to, or can be used to contact a particular individual or household. We collect Personal Information directly through our services, including activities like account registration, content access, purchases, participation in contests, surveys, or promotions, reaching out to customer support, opting into our text messaging program, or applying for employment. The types of personal information we collect include the following categories.

• Contact information - your first and last name, email address, postal address, phone number (including mobile carrier details if you join our text messaging program), and other relevant contact details.
• Account information – if you create an account with our Services, your username, account password, account number or ID, and other information that we may request or that you may provide relating to your account.
• Demographic information - Your age, birth month and/or day, gender, and country.
• Financial information – when you purchase a product, we collect data required for payment processing, including payment instrument information (e.g., credit card details or financing account information) along with associated security codes and expiration dates. Note, we offer financing through a third-party provider (e.g., Affirm) and, as a result, your information is collected and processed by such third party, not us. Please review any third-party financing provider’s privacy policies and notices for more information about how they process your personal information.
• Transaction information – details about your transactions with us, including method of payment, payments received, payment details, transaction history, product details, and other information relating to the products purchased by you.
• Profile information – details about those products you have selected as “favorites,” your wish lists, ring size preferences, and other profile data.
• Marketing information – details regarding informational and promotional materials you may have requested or received from us, the products in which you are interested, your receipt of promotional communications, and information on your marketing or communication preferences.
• Job applicant information – if you submit an application for employment, we will collect the information that is typically included on a resume, such as your employment and job history, education history and credentials, transcripts, responses to questions listed on our job applications or other forms related to your application for employment, writing samples and references.
• Customer support information – details of any communications or inquiries you submit to us, including technical or customer support requests, through email, calls, chat features on our websites, or other features available in our Services.
• Customer reviewed and feedback - When users provide feedback or testimonials on the Services or share other user-generated content (such as photos or videos), we may post and share this feedback, testimonials, or other user-generated content, including your information, on the Services, with partners, or in marketing and promotional materials. We reserve the right to edit feedback, testimonials, or user-generated content for length and content at our discretion. Use of user-generated content is further governed by our Terms and Conditions.
• Device and usage information – details regarding how and when you use our Services, including the device used to connect to our Services, your IP address and device identifier, the frequency and duration of your usage, the pages you view, what websites or search terms referred you to our Services, and information about your interaction with our Services.

We collect this information when you access, use, or navigate our Services, fill in forms on our Services, request information via our Services, communicate with us or another user (including by phone, email, chat, or otherwise), interact with any chatbot or similar features available in our Services, visit or engage with our social media pages, participate in surveys or sponsored activities, or otherwise provide us with personal information.

Please note that we may aggregate or anonymize the foregoing types of data such that they are no longer capable of identifying you, in which case they are no longer considered “personal information.”

B. Information From Other Sources

We may obtain both personal and non-personal information about you from affiliates, business partners, vendors, contractors, suppliers, and other third parties and add it to other information we have collected. For example, we may receive information about you from our marketing vendors to supplement the information we have about you with information from their files. We, and the third parties we engage, may combine information we collect from you over time, and across the Services, with information obtained from other sources. This helps us improve the information’s overall accuracy and completeness, and also helps us better tailor our interactions with you.

C. Information From Social Media

If you interact with us on any social media platform: (i) depending on your social media privacy settings, the personal information that you submit on the social media platform may be read, collected, or used by us as described in this Policy (including billing information, birthday information, friends list, and profile information), and (ii) where we respond to any interaction with you on social media, your account name/handle may be viewable by any and all members or users of our social media accounts. Social media platforms operate independently from us and we are not responsible for the personal information that you choose to submit or link on any social media platform. We encourage you to review the privacy policies and settings of any social media platform with which you interact to help you understand their privacy practices.

D. Automatically Collected Usage and Device Information

Like most website and mobile application operators, we use various technologies to automatically collect the following types of information about you:

• Cookies: Cookies are small text files that a website transfers to a visitor’s device for recordkeeping purposes. We use cookies to personalize visitors’ experiences on our Services, provide content that we believe may be of interest, track visitor trends and patterns, engage in marketing and advertising, and otherwise analyze our Services traffic. We use cookies on specific pages of our services for various purposes, including analyzing webpage flow, assessing promotional effectiveness, offering a personalized shopping experience, monitoring affiliate and partner visits, enabling content sharing on third-party social networking sites, and facilitating the use of our shopping cart. For further information about cookies, including how to refuse cookies, please visit www.allaboutcookies.org. Please note that if cookies are disabled, you may not be able to enjoy certain features of our Services.
• Log Files and Device Identifiers: We use log files to track actions occurring on the website and mobile application and collect data about visitors, including IP address, browser type, Internet service provider, referring/exit pages, date/time stamps, and device identifiers. This information is used for security purposes and to detect and prevent fraud.
• Pixels, tags, and web beacons: Our Services may also use “pixels,” “tags,” or “web beacons.” These technologies are small pieces of code that run when a website/application page or email is loaded. They are used to monitor the behavior of the visitor to our website, or recipient of one of our emails—such as what icons were clicked or whether links in an email were opened—and gather analytics. For example, when you open the Wedding Day Diamonds homepage, a pixel may run and generate information based on the visit, and then this information is processed by us or our vendors. We may also use pixels or other technologies that allow you to "like" or "share" content on your Wedding Day Diamonds account through other websites or services, including social networks like Facebook. Pixels work in conjunction with cookies to let us know what portions of our website are of interest to you and to help us provide you with tailored information from our website. If you turn off cookies, the pixels, tags, and web beacons we use may still detect certain information about your interaction with our website and disregard any cookie-prohibitive markers or signals. NOTE, THE VENDORS THAT SUPPLY US THESE PIXELS, TAGS, WEB BEACONS, COOKIES, OR SIMILAR TRACKING TECHNOLOGIES COLLECT YOUR PERSONAL INFORMATION INSTANTANEOUSLY AND SIMULTANEOUS TO OUR COLLECTION OF SUCH INFORMATION AND THEY MAY USE THE INFORMATION FOR THEIR OWN PURPOSES.
• Analytics: Our Services may also use third-party analytics tools, such as Google Analytics. We use these tools to collect data related to your interactions with our Services, including the features you use, pages visited, emails and advertisements viewed, products purchased, browsing times, referring, and exiting pages, and other relevant information. You can find more information about how data is collected and processed in connection with the Google Analytics service here. You can also read Google’s privacy policy here.

The information collected through these technologies may be combined with personal information. We may share information about your use of our Services with our advertising and analytics partners, who may combine it with other information that you previously provided to them.

HOW WE USE YOUR INFORMATION

We (or the service providers acting on our behalf) use the personal information identified above for the following purposes:

• Fulfilling your purchase or any other transaction you make with us, including processing your payment information, preparing your order for shipment, and ensuring delivery to your designated location.
• Making our Services available to individual customers.
• Providing and optimizing your experience on our Services and ensuring that our content is presented to you in the most effective manner.
• Communicating with you and responding to your inquiries and communicating regarding our services, our agreements with you or your company, and other issues.
• Sending you promotional or informational communications and solicitations, tracking your marketing preferences, and for our internal marketing purposes.
• Managing customer service issues, including issues relating to the performance of our Services and customer feedback.
• If you are a job applicant, processing your application for employment, including scheduling interviews with you, running background checks, and performing similar Human Resources functions.
• Developing, updating, and improving our Services, customer service, and customer experience, and otherwise improving our knowledge and insights regarding customers.
• Preventing and detecting fraud, financial crime, hacking activities, security breaches, and other unlawful activities in connection with the Services or the purchase or use of our Services.
• Enforcing our agreements with you or our organizational partners and customers, complying with our legal or regulatory obligations, and defending or advancing legal claims.
• Notifying you about changes to our Services, our Terms and Conditions, or material changes to this Policy.
• Providing you with surveys or otherwise soliciting feedback from you.
• Performing other functions as otherwise described to you at the time of collection or to which you otherwise consent.

For more information about your options relating to your personal information and your communication preferences, see “Your Choices About Collection and Use of Your Information” below.

OUR MARKETING EFFORTS

We may send you direct marketing communications from time to time including news, updates, offers, and other announcements relating to our services and business. For example, when you sign up for emails containing special offers or company information, we will send you an email thanking you and may provide you with your sign-in information like your username and password. We will only send marketing messages where the law allows us to do so and, in the event that you no longer wish to receive marketing communications from us, then you can always unsubscribe using the option provided in the communication you have received (e.g., in the footer of the email) or by contacting us using the information below.

DISCLOSURE OF YOUR INFORMATION

When the information we collect is aggregated, anonymized, or otherwise does not identify you, it is no longer considered “personal information.” We may use such information for any purpose or disclose it to third parties, to the extent permitted by applicable law.

We may disclose your personal information to the following types of third parties:

• Service providers we use to facilitate our business operations and administer our Services. These third parties have access to your personal information only to perform specific tasks on our behalf. For example, our service providers include (i) IT and system administration providers, (ii) shipping carriers, and (iii) vendors to facilitate payments and payment processing. For example, when your order is ready to ship, we typically use FedEx, USPS, or UPS and provide them with your shipping information to ensure timely delivery. NOTE, THE TECHNOLOGY VENDORS WE USE TO MAKE THE SERVICES AVAILABLE TO YOU VIA THE INTERNET OR A MOBILE APPLICATION MAY COLLECT YOUR PERSONAL INFORMATION, ON OUR BEHALF, INSTANTANEOUSLY AND SIMULTANEOUSLY WITH US COLLECTING THE SAME INFORMATION. This includes the vendors we use to make any chat features available on our website, or to assist with us monitoring and tracking a visitor’s navigation of our website.
• Marketing and advertising vendors that may assist with lead generation, hosting information relating to customers and potential customers, marketing automation, advertisement placement and targeting, and marketing campaigns and communications.
• Analytics vendors in order to understand our Services traffic and usage patterns, optimize our Services, and identify potential new customers or users.
• Regulatory and governmental authorities, law enforcement agencies, and courts, as necessary to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.
• Our professional advisors, such as lawyers, accountants, and other similar advisors.
• Buyers or other successors prior to or in the event of a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as a part of bankruptcy, liquidation, or similar proceeding, where the information is among the assets being transferred.
• Other parties for any purpose we disclose at the time you provide the information.

PROTECTION OF PERSONAL INFORMATION

We use appropriate administrative, technical, and physical measures to protect your personal information from loss, theft, and unauthorized use, disclosure, or modification. Please be aware that no data transmission over the Internet is 100% secure. While we strive to protect your personal information, we cannot ensure or warranty the security of any information you transmit to us and you do so at your own risk.